BlueSPACE Financial Cloud Launches BeINsured: Ghana’s First USSD Auto Insurance Marketplace

BlueSPACE Financial Cloud, in partnership with MTN MoMo, CALBANK, Rudder Brokers and leading insurance providers in Ghana, has officially launched BeINsured, Ghana’s first USSD-based auto insurance marketplace. This platform simplifies how Ghanaians compare, purchase, and manage vehicle insurance—all through a simple shortcode: *170#. With BeINsured, drivers can easily access multiple insurance options, compare policies, and choose flexible payment plans without the need for an internet connection, eliminating the hassle of paperwork, long queues, and complex payment processes. In this regard, it is the first of its kind in the world. The platform ensures that auto insurance is affordable, transparent, and accessible for every Ghanaian vehicle owner by offering an easy pay monthly option.

Revolutionizing Insurance Access

Speaking at the launch event, Samuel Amanor, CEO of BlueSPACE, emphasised the platform’s role in bridging the gap between financial inclusion and insurance access:

“BeINsured is not just another digital product—it’s a game changer for the insurance industry. By leveraging USSD technology and strong partnerships, we are ensuring that insurance is no longer a luxury, but a right for every Ghanaian vehicle owner.”

Empowering Brokers & Expanding Insurance Offerings

A key focus of the launch was the role of brokers in expanding insurance access. BlueSPACE reaffirmed its commitment to supporting brokers with digital tools that simplify policy distribution and enhance customer engagement. Looking beyond auto insurance, Amanor outlined plans for expansion into other sectors of the transport logistics value chain, to better support businesses and drivers.

Key Features of BeINsured

Instant Access – Buy insurance anywhere, anytime via USSD.
Multiple Options – Compare policies from top insurance providers in one place.
Flexible Payments – Monthly or Yearly
Seamless Transactions – Powered by MTN Mo Mo and backed by CALBANK

Driving Financial Inclusion in Ghana

With mobile-first accessibility, BeINsured is designed to serve millions of Ghanaians, especially those previously underserved. Whether in cities or rural areas, car owners can now secure insurance coverage with just a few taps on their phones.

Join the Future of Auto Insurance

BeINsured is now live and available via MTN MoMo (*170#)

Or via Whatsapp at +233531100408 just send “hi”